Attention in the 'Syndisphere'
My older, wiser brother Steve advises, "Vote with your Feed." Key quote:
This is the subscription economy we’re talking about. Not the Blogosphere so much as the Syndisphere. In this ecosystem the contract is based on continued attention, not captured attention. It leverages a form of broadcast couch potato dynamics, where inertia keeps you tuned from ER to Leno to Today. When CSI broke that cycle, it was a big deal. In the Syndisphere once you’ve signed on, it takes more effort than it’s worth to sign off. Unsubscribing requires real motivation.
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