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April 19, 2005

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Listed below are links to weblogs that reference Can Bloggers Match Oprah?:

» Daily linklets 20th April from Simon World
More updates on the Japan/China tensions post. Memo to organisers of Hong Kong's WTO protests in December: for a lesson in getting Government involvement, try the recent anti-Japan riots in China. The Peak is only the 5th most expensive neighbourhood ... [Read More]

» Bloggers as the Next Oprah? from The Real Paul Jones
From Dan Gillmor come these stories of bloggers promoting literary fiction from the Village Voice and the LA Times. from the LA Times article: Calling themselves the Litblog Co-Op, the effort includes the sites the Elegant Variation, Moorishgir... [Read More]

Comments

QrazyQat

Well, this is interesting because, as you probably know, unless you're some perceived bigwig your book also never gets much of a push from the publisher unless it starts selling first. And it's hard to get it selling unless there's a push. And so on.

So they tend to ignore a lot of interesting books; instead placing their push behind creative works like "Vanna Speaks". The blogging experience is a really interesting method not available before -- sort of a cross between print, talk radio, and word of mouth in terms of what it can do for books.

Jozef Imrich

Whether it is 'We the Media' or 'We the Bookworms' all make a great gift for family and friends precisely because they are not part of the mainstream. It is quite amazing how weakness turns into strength. Only in Blogosphere ;-D

'[Litblog Co-op] experiment isn't about the individual bloggers taking part in it; it's about the power of focused enthusiasm by dedicated readers expressing themselves in unison. We aren't a "power bloc" that's going to fight for blogosphere supremacy; we just want to tell you about some books that we think you might enjoy.'

See - Village Voice: Could cyberspace be the novel's best friend? Litblogs take off—and grow up

Usher Lieberman

To Dan's point about bloggers being the focus of publishers' lobbying, I wonder if bloggers realize that they are already the focal point of PR strategies...Get an audience and you will be lobbied.

Scott Esposito

Dan,

As one of the bloggers in the LBC, I can tell you that we're already being lobbied by publishers, authors, etc--for our own blogs. Once our individual blogs started getting decent traffic, most of us saw how quickly publishers responded with ARCs and review copies. Many authors were expecially receptive to the idea of publicity per blogs, and some of them have even told me that it has helped drive book sales.

It's kind of funny. The publicity and the book sales are definitely a big part of the LBC (we want people to think we have some impact and sales seems to be how that is communicated these days), but I think that all of us are much more concerned with literature. Those seem to be the 2 sides to the litblog coin these days.

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