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An object lesson in how not to do a corporate blog: This lame site was created by McDonald's as part of an advertising campaign. It's patronizing, phony and downright counterproductive to the message.
PR pro Kevin Dugan tears it apart in a posting, and he's right. Sheesh.
01:43 PM | Permalink
Mr Gillmor --
Many thanks for your insights. I am reminded of a rant in WIRED Magazine from April 1996:
"Definitely one of the most abysmal excuses for a thinly veiled marketing scam ever, McFamily -- the new McDonald's site on America Online (keyword: McFamily) -- sucks McWienies."
Sadly, it appears that nearly 9 years has done little to improve things.
Claiborne Booker |
February 08, 2005 at 04:45 PM
Pathetic food. Pathetic misreading of the medium. Pathetic all around.
It's nice to see the old golden arches in decline. It's long overdue.
I'd rather patronize and discuss corporate entities that actually contribute to society, and don't endeavor to destroy it on so many levels.
February 08, 2005 at 06:36 PM
Dan: but you linked to it. A link is a vote, even if it's a vote using the words "lame site".
February 09, 2005 at 11:32 AM
I would love to hear a group of early teens pull this one apart. It has South Park written all over it, doesn't it.
February 10, 2005 at 11:43 AM
Don't you guys have any sense of humor? Part of its humor is that it's so bad...It's not really taking itself too seriously.
I think it's a much better site than the stupid flash one.
Or is it that because it's using blog software, you can't tell that it's marketing like you can with a fancy flash site, and that bugs you?
your mom |
February 11, 2005 at 03:48 PM
Like the other side of many issues are on the web yet still not seen by the majority. LINKhttp://www.yahoo.com
John Mackward |
July 26, 2005 at 05:24 AM
Amazing about blogs that you can find stuff from 6 months ago that are interesting when you're surfing around. I try to keep this kind of stuff in mind for my blog. Thanks.
Warren Redlich |
August 19, 2005 at 01:08 PM
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