| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | ||||
| 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| 11 | 12 | 13 | 14 | 15 | 16 | 17 |
| 18 | 19 | 20 | 21 | 22 | 23 | 24 |
| 25 | 26 | 27 | 28 | 29 | 30 |
« Podcasting De-Mythologized | Main | Slate Discovers Old Security Threat »
An object lesson in how not to do a corporate blog: This lame site was created by McDonald's as part of an advertising campaign. It's patronizing, phony and downright counterproductive to the message.
PR pro Kevin Dugan tears it apart in a posting, and he's right. Sheesh.
TrackBack URL for this entry:
http://www.typepad.com/t/trackback/1802782
Listed below are links to weblogs that reference The God-Awful McDonald's Blog:
» When is a blog a "fake blog?" from Marketing Roadmaps
Lots of conversation today about fake blogs, which got me thinking, just what is a [Read More]
» When is a blog a "fake blog?" from Marketing Roadmaps
Lots of conversation today about fake blogs, which got me thinking, just what is a [Read More]
» http://www.jameskoole.ca/2005/02/11// from whatever
I recently discovered Dan Gillmor's blog via David Akin's blog. Gillmor has a posting on the fake blog McDonald's apparently setup as a companion site to their recent "fry that looks like Lincoln" ad campaign. I won't bother with the URI for th... [Read More]
» McFake McBlog from whatever
I recently discovered Dan Gillmor's blog via David Akin's blog. Gillmor has a posting on the fake blog McDonald's apparently setup as a companion site to their recent "fry that looks like Lincoln" ad campaign. I won't bother with the URI for th... [Read More]
» I'll take 'Asbestos' for $100 from Controversy.com
If you're not into blogging because you believe strongly in something, you could always pick a blog topic based on its high value as a Google ad-word search term, and blog it for the money. That's what Michael Buffington did [Read More]
Mr Gillmor --
Many thanks for your insights. I am reminded of a rant in WIRED Magazine from April 1996:
"Definitely one of the most abysmal excuses for a thinly veiled marketing scam ever, McFamily -- the new McDonald's site on America Online (keyword: McFamily) -- sucks McWienies."
Sadly, it appears that nearly 9 years has done little to improve things.
Posted by: Claiborne Booker | February 08, 2005 at 04:45 PM
Pathetic food. Pathetic misreading of the medium. Pathetic all around.
It's nice to see the old golden arches in decline. It's long overdue.
I'd rather patronize and discuss corporate entities that actually contribute to society, and don't endeavor to destroy it on so many levels.
Carmi Levy
http://writteninc.blogspot.com
Posted by: Carmi | February 08, 2005 at 06:36 PM
Dan: but you linked to it. A link is a vote, even if it's a vote using the words "lame site".
Posted by: Anonymous | February 09, 2005 at 11:32 AM
I would love to hear a group of early teens pull this one apart. It has South Park written all over it, doesn't it.
Posted by: genevieve | February 10, 2005 at 11:43 AM
Don't you guys have any sense of humor? Part of its humor is that it's so bad...It's not really taking itself too seriously.
I think it's a much better site than the stupid flash one.
Or is it that because it's using blog software, you can't tell that it's marketing like you can with a fancy flash site, and that bugs you?
Posted by: your mom | February 11, 2005 at 03:48 PM
Like the other side of many issues are on the web yet still not seen by the majority. LINKhttp://www.yahoo.com
Posted by: John Mackward | July 26, 2005 at 05:24 AM
Amazing about blogs that you can find stuff from 6 months ago that are interesting when you're surfing around. I try to keep this kind of stuff in mind for my blog. Thanks.
Posted by: Warren Redlich | August 19, 2005 at 01:08 PM